Social Marketing Compass

Social Marketing Compass, via Hugh Garry

Let me add, as an aside (and not speaking about either of the linkees), that I value phrases like "Value Proposition" and "Core Values" as much I like the word "allows" when speaking of a software "product".

I can explain to you what they mean, but I am certain they communicate nothing in common usage. They're on a level with brackets and odd capitalizations in postModern(ist)-speak, and only manage to communicate this: "I speak the Shibboleth."

I see a long post about language coming soon....