Principles for Digital Publishing

Stephen Page outlines a few principles for digital publishing in The Guardian. Interesting read.

Here are some:

1. Creating the greatest value for writers should lie in keeping their print and digital publishing in one place, as it is crucial for the promotion, publicity and management of texts – and for fair pricing. Publishers have to be imaginative partners across print and digital.

2. Publishers have to be clear that they will offer a fair return long-term to authors, and review royalty rates sensibly as the market develops. (This is already widespread in new contracts).

3. In the digital world, price is flexible 24/7. Publishers need to become expert in managing, not just setting, price in international markets.

4. The web offers a connection to niche readerships that can be spoken to directly, but only with great care. Publishers need to have direct conversations with readers through all available means, despite the fact that they won't shop with us. Shopping's not the point, connection to audience is the point.

5. Publishers will need to be passionate about boring data and thrilling technology. Excellent metadata – the information that governs and accompanies every copyright in the digital world – is crucial, as is an understanding of new technologies and the creative opportunities they offer writers.

6. Traditional news media has long driven a great deal of book-buying. But the means by which people find reading recommendations have changed and publishers need to join this new conversation while supporting and respecting it.